Claude for Marketers, From Scratch

Date

Saturday, 31 October 2026

Time

10:00 to 13:00

Place

Mesh Nationaltheatret, Tordenskiolds gate 2, 0160 Oslo

Price

2 700 kr

10% off the second seat from the same company

Group size

12 seats

Beginner

Is this for you?

Who it's forand what you get

Made for

Marketers, content creators, founders and freelancers
People with little or no experience with Claude
Anyone who wants to speed up everyday marketing work
No tech background needed

You leave with

✓A Claude Project set up with your brand, audience and tone of voice
✓One real piece of your own work, improved twice during the session
✓A prompt structure you can reuse for any task
✓A checklist to use before you publish anything
✓A simple plan for practising every week

The agenda

10:00 to 13:00step by step

10:00
Welcome and goals
A quick round on which marketing task you want to speed up.
10:10
What Claude is
What marketers can do with it, and how it differs from ChatGPT.
10:30
A guided tour
Models, file and image uploads, web search, Projects, Artifacts and Skills, and the free and paid plans.
10:55
Coffee break
11:05
How to write a good prompt
A reusable structure: context, task, audience, format and examples. Then how to improve the answer and ask Claude to critique its own work.
11:25
Hands-on #1
Write and refine a prompt for a real task: a LinkedIn post, an email, a campaign idea, a content plan or a brief.
11:50
Share and compare results
12:00
Coffee break
12:10
Build a Claude Project, live
Brand, audience, goals, tone of voice, words to use and avoid, examples and instructions.
12:30
Hands-on #2
Build your own Project, run your task again and compare the results.
12:50
The human check
A checklist to go through before anything you make with AI is published.
12:57
Wrap-up and group photo

Before you come

What to bringand how to book

Bring

Your laptop and charger
A paid Claude account (Pro or higher), set up and signed in before you arrive. A free account runs out partway through.
One real piece of work you are happy to share with the person next to you

How booking works

1Request a seat on Luma. We approve requests within 24 hours.
2You get an email from Barbara or Gabriela with an invoice and your room number.
3Pay within 24 hours by bank transfer or Vipps to keep your seat. Seats paid by a company have 48 hours.

Good to know

Coffee, tea and food are included.
Bookings are final and non-refundable. You can pass your seat to someone else, or move it once to a future workshop if there is space.

About us

Meet the foundersBarbara & Gabriela

Co-founder

Barbara Casique

Digital Marketing Strategist

Barbara is a digital marketing strategist based in Norway. She works with performance marketing, digital growth and brand positioning, helping brands cut through the noise and make clear decisions backed by data. For Barbara, marketing isn't about chasing every new trend. It's about understanding people, building trust and growing in a way that lasts.

Co-founder

Gabriela Staccioli

Social Media Marketing Professional

Gabriela is a social media marketer based in Norway, with more than 5 years of experience in storytelling, community building and event marketing. She loves turning ideas into stories, and stories into communities. Online and in person, she creates experiences where people feel seen, included and part of something bigger.